ECOLAND
is an app integrated into your smart refrigerator that helps you shop online for groceries, take care of your health and the planet.
80 hours
✱ Digital purchases via e-shops have long been a growing trend in Sweden and in terms of food and grocery shopping, it is today at 33% of all purchases. "For the target group aged 25–39, the figure is the highest, 44%"
✱ Many times we buy too much food and the waste becomes greater. We should also increase the proportion of plant-based food to increase our sustainable lifestyle.
✱ Help people take care of the planet without sacrificing the taste and pleasure of food.
✱ Make the process of buying food and preparing eco-friendly dishes simple and interesting.
✱ Motivate people to consciously consume and take care of their health.
Develop an application and EcoLand brand for a smart refrigerator that Offers:
✱ Online order: Order products from EcoLand stores with home delivery.
✱ Integration with a smart refrigerator: Automatically updating the shopping list, monitoring the expiration date of products.
✱ Synchronisation with phones and other gadgets to create a convenient ecosystem.
✱ User-friendly interface: Simple and intuitive application management.
✱ Attractive Design: Motivates users to take care of themselves and the planet.
✱ Difficulty organizing purchases and planning meals. We often buy too much food and end up with more waste.
✱ Lack of time and lack of motivation. We should also increase our share of plant-based foods to make our lifestyle more sustainable.
PROBLEM
TASK
GOAL
Background
TIMELINE
TARGET AUDIENCE
Conscious Consumers:
✱ People who care about their health and nutrition.
✱ People who want to reduce food waste.
✱ People who want to save time and money on grocery shopping.
Families:
✱ Families with children.
✱ Families where multiple people cook.
✱ Families who want to eat healthy and diverse food.
People with disabilities:
✱ People who have difficulty going to the store.
✱ People who have difficulty reading food labels.
Geography:
Sweden, Europe, other countries (potentially)
